YOUR ADDRESS (date) name address Reference: Dear ____ (name): As a _________ (name of Company) customer, you are very important to us. Therefore, we are concerned when we see that you have not used your account for some time. Up to this time, we could only measure your satisfaction by the use of your account. Now, however, you can take advantage of this easy-to-answer letter and tell us if you are taking advantage of our many other facilities or record anything else you would like to say. Have we lived up to the standards that you had expected? Have we served you adequately? Whatever the reason, please tell us on the confidential form enclosed. Postage is not needed, please use the reply paid envelope provided. You do not have to sign your name if you wish not to, but your input is always welcome. Yours faithfully, (name) (title)